Brand & Marketing Services

Professional website design, online presence management, and marketing to help you compete for enterprise contracts and build lasting credibility.

First Impressions Win—Or Lose—Contracts

When a shipper evaluates potential carriers, their first stop is your website. A dated design, missing information, or unprofessional appearance can disqualify you before you ever get a chance to compete on price or service.

Large carriers invest heavily in their digital presence because they know it matters. The GTC Group brings that same level of professionalism to independent carriers—giving you the credibility to compete for contracts that previously seemed out of reach.

From custom website design to ongoing reputation management, we handle your entire digital presence so you can focus on what you do best: moving freight.

Professional website design

Your Digital Presence Is Your Business Card

First Impressions

75% of users judge a company's credibility based on website design alone. A professional site signals you're a serious operation.

Shipper Requirements

Many enterprise shippers require a professional web presence as part of their carrier qualification process.

24/7 Visibility

Your website works while you sleep—providing information to potential customers and building your reputation around the clock.

Full-Service Brand Development

From website design to ongoing marketing support, we handle every aspect of your digital presence.

Website Design

Custom, professional websites that position you as a credible, established carrier.

  • Custom design & branding
  • Mobile-responsive layouts
  • Service area pages
  • Equipment showcase
  • Contact forms & CTAs

SEO & Visibility

Get found when shippers search for carriers in your service area.

  • Search engine optimization
  • Google Business setup
  • Local search targeting
  • Industry directory listings
  • Keyword strategy

Brand Identity

Cohesive visual identity that builds recognition and trust.

  • Logo design
  • Color & typography
  • Business cards & materials
  • Email signatures
  • Presentation templates

Reputation Management

Monitor and improve your online reputation across platforms.

  • Review monitoring
  • Response management
  • Testimonial collection
  • Social proof building
  • Crisis handling

Marketing Support

Ongoing marketing to keep your brand visible and growing.

  • Email marketing
  • Social media presence
  • Content creation
  • Lead generation
  • Campaign management

Analytics & Reporting

Understand how your digital presence is performing.

  • Traffic analysis
  • Lead tracking
  • Performance reports
  • Competitive insights
  • ROI measurement

Sample Carrier Websites

Client Website Preview

Regional Flatbed Carrier

Custom website showcasing specialized equipment

Client Website Preview

OTR Dry Van Fleet

Professional rebrand and web presence

Client Website Preview

Refrigerated Carrier

Complete brand identity and website

From Concept to Launch

1

Discovery

We learn about your business, target customers, competitive advantages, and goals. This shapes everything that follows.

2

Strategy

We develop a brand strategy and website plan tailored to your market position and the customers you want to attract.

3

Design & Development

Our team creates your visual identity and builds your website. You review and approve at every stage.

4

Launch & Optimize

We launch your new digital presence and continue optimizing based on performance data and your evolving needs.

Frequently Asked Questions

Not necessarily. We can often update and improve existing sites rather than starting from scratch. We'll assess your current site and recommend the most cost-effective path to a professional, credible online presence. Sometimes a refresh is all you need; sometimes a rebuild makes more sense.
A standard carrier website typically takes 2-4 weeks from kickoff to launch. More complex sites with custom features may take longer. We always provide a clear timeline during the planning phase so you know exactly what to expect.
Yes. We build sites on platforms that allow you to make basic updates like text changes and adding photos. We also offer ongoing support packages if you'd prefer us to handle updates for you. Either way, you're in control.
We can. While many carriers don't need active social media, having professional profiles on LinkedIn and Facebook can help with credibility and being found by shippers. We can set up and manage these for you as part of our marketing support services.

Ready to Look Like the Pro You Are?

Schedule a free brand assessment. We'll review your current digital presence and show you exactly how to level up.

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