Lane Optimization, Rate Renegotiation & Direct Shipper Acquisition
We renegotiate your existing lane rates using current market intelligence, then build direct shipper relationships that reduce broker dependency and improve per-mile revenue.
Schedule a ConsultationBroker margins are the largest variable cost most carriers don't track.
Every load that moves through a broker has a spread — the difference between the shipper's payment and your rate. That spread is typically 15–25% of gross, and it compounds across every load, every lane, every week.
For a 50-truck fleet running consistent freight, the total margin transferred to brokers can exceed $500K annually. Direct shipper contracts eliminate it. Our sales team builds those relationships on your behalf.
Annual Cost of Broker Dependency Per Truck
We handle the sales function. You run the freight.
Operation Review
We document your preferred lanes, equipment type, capacity, schedule constraints, and rate requirements. We only pursue freight that fits your operation.
Prospecting & Negotiation
Our sales team contacts shippers directly, negotiates contract rates, and manages the process. You approve every deal before freight moves.
Execution
Direct shipper contracts mean consistent freight at higher rates with planned routes. The relationship belongs to you — we built it.
Direct shipper contracts improve revenue, predictability, and asset value.
Broker Margin Elimination
15–25% of every brokered load goes to the intermediary. On direct contracts, that revenue stays in your operation.
Freight Consistency
Contract rates and regular loads allow planning of schedules, routes, and driver assignments weeks in advance.
Reduced Deadhead
Planned lanes with round-trip potential reduce empty miles and increase revenue per mile driven.
Business Equity
Shipper relationships are transferable assets. Load board subscriptions are not.
Typical Engagement Results
Request a lane review.
We review your current lanes, broker relationships, and rate structure — then document where direct contracts would change the numbers.
Schedule a Call